`Uala Launches One Good Decision Challenge

`Uala Pure Purple Power encourages all of us to take a moment 

from the gravity of the times to share the power of positivity.

One Good Decision Challenge Launching October 20. 

October 20, 2020 - `Uala Pure Purple Power, a purple sweet potato based food brand based in Petaluma, CA, announced that they will be launching a One Good Decision campaign. 

“One good decision can change your life… it did mine, and the understanding of this has never been more important than it is now. One good decision can have a positive ripple effect that can be nothing short of transformative. It’s infectious to feel it and you want to spread it among your community. Now in October 2020, the mental marathons of all years, so many of us are dealing with uncertainty, feeling helpless or lacking control. But, if you take a step back, you’ll realize you still have the power of your choices,” said Founder, Shaun Aharam. “That could be to eat better, form stronger relationships, take time for yourself. Whatever it is for someone, it all starts with One Good Decision. Our 2 week social media challenge is meant to inspire, be inspired and spread the power of positive choices in these difficult and trying times. ” 

The Challenge will be centered on Instagram and run from 10/20-11/2. Here’s how it works:

  • Consumers will post a video or write up on Instagram of their One Good Decision
  • They tag or mention @pureuala and use the hashtag #OGDchallenge
  • They follow @pureuala & tag 3 friends, challenging them to do the same

For complete details, please visit www.pureuala.com/pages/ogdchallenge

About `Uala Pure Purple Power

`Uala is a performance-enhancing wellness brand that turns the Japanese Purple Sweet Potato into Pure, Regenerating Power from Slow Release Complex Carbs, Vitamins, Minerals, and Prebiotics so your body has the optimal Nutrients, Energy & Digestive support to feel the empowering transformation of real food. The idea started in Founder Shaun Aharam’s kitchen 5 years years ago and launched in October 2019. It’s his mission to improve people's lives and the health of the planet through one good decision at a time.

For more information please visit www.pureuala.com

Approved Digital Assets and a Backgrounder on `Uala can be found here.

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