The meaning behind `U

Inspired by a charm around my neck of my late father’s lucky number and an upside down horseshoe... The horseshoe symbol is an ancient mark of good luck, however when placed upside down it is believed that the luck falls out and is spread to those around. When creating the logo, I noticed the similarities of my scribbles to the charm around my neck, and the connection and story all came together.  Now the luck of the horseshoe is held within `Uala but still worn around my neck to spread to all…